Our Founders

 We're building Geenie for women like us. To help ambitious women reach our highest potential and fulfill our wildest dreams. To feed curiosity and to lead full, fun, inspiring, and ever-evolving lives. 

We are about Black women flourishing.

This community is for the woman who:

    • sees another woman's success as a learning opportunity
    • seeks out and supports a #BlackWomanOwned business
    • places a premium on knowledge and experiences
    • devours a good book
    • invests in celebrations of US and the community

    If this sounds like you, welcome home.

    GeenieBox is a gift from our brilliant curators and an invitation to go bigger and bolder, no matter your age or circumstance. Thank you for landing here, stick around and make magic with us!

    with love and magic,

    - Rachel + Chana // co-founders



    Chana Ginelle Ewing, Co-Founder/CEO (pictured on the right)

    A storyteller, digital strategist and entrepreneur, Chana Ginelle Ewing is the co-founder and CEO at Geenie, a self-development platform supporting Black women.

    Beyond her work at Geenie, Chana founded littlebigGirl + CO, a NYC-based impact branding/marketing studio servicing non-profit, entertainment/media and technology clients. As a marketer committed to racial and social justice, she has worked with clients such as The Andrew Goodman Foundation, Netflix, Firelight Media and Discovery on new program piloting, documentary film releases and digital design and social media campaigns.

    Chana’s interests lie at the intersection of innovation, women’s leadership and changemaking. She and her projects have been featured in blogs and online media properties including Forbes, MadameNoire, HerAgenda, Black Enterprise and UPTOWN. She frequently speaks on entrepreneurship, digital marketing and empowering women leaders and has participated on panels/talks at Social Media Week, Civic Hall, High School for Tourism and Hospitality (Bronx, NY), Pipeline Fellowship Conference, and 3 Day Startup.

    Chana serves on the Millennial Advisory Committee of The Andrew Goodman Foundation and the Young Professionals Committee of 651 ARTS. She is a graduate of the University of Virginia and resides in Brooklyn, NY.

    Rachel Alex Love, Co-Founder/COO (pictured on the left)

    Rachel Alex Love grew up in a beach town in San Diego, California. She left the sun and sand for the big city and attended New York University.

    With her background in sociocultural anthropology she began her Human Resources career at 24/7 Media, an advertisement technology company. During 24/7’s acquisition by Xaxis, a GroupM company, Rachel was instrumental in streamlining the payroll and benefits processes.

    In 2014, Rachel joined a small HR team at Vice Media. Excited to build, she helped construct more efficient internal processes around recruitment, onboarding and offboarding. In three years and under her stewardship, the employee population grew from 400 to 1200 and the HR team grew to twenty members. During her time at Vice, Rachel co-created and implemented an employee-led workshop focused on empathy and diversity called, Respect in the Workplace. Additionally, Rachel designed and implemented a pilot Apprenticeship Program that hires individuals that have been previously incarcerated. During her last few months at Vice, she was acting head of HR as the company transitioned to a new CHRO.

    Recently she has joined Geenie, the self-development platform supporting Black women, as co-founder and COO.